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Seller's Guide

Make selling your home as easy as possible with our help.
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Introduction

When it comes to selling your home, it's not just about putting up a "For Sale" sign; it's a significant financial decision intertwined with emotional attachments. Navigating through the intricacies of the selling process can be daunting, but with the right guidance, it can become a seamless journey.

As the driving force behind the HomeReadyTeam, I understand the importance of this decision in your life. Our mission is simple: to secure the best possible outcome for you. We're not just about making a sale; we're about crafting a tailored experience that exceeds your expectations.

With meticulous attention to detail and a reliance on proven proprietary systems, we consistently deliver exceptional results for our clients. Trust us to deliver the outcome you deserve.

PHILIP KANG

By the Numbers

The REAL Advantage

FASTEST GROWING

$300M+

FASTEST GROWING

ANNUAL TRANSACTIONS

50K+

ANNUAL TRANSACTIONS

AGENT NETWORK

16K+

AGENT NETWORK

About the

HomeReady Team

TOTAL LIFETIME SALES VOLUME

$290M+

TOTAL LIFETIME SALES VOLUME

SOLD SINCE 2016

350+

SOLD SINCE 2016

HOMES SOLD IN 2023

71

HOMES SOLD IN 2023

AVG LIST TO SALE PRICE

100.8%

AVG LIST TO SALE PRICE

Seller Road Map

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STEP ONE

Plan

Customized Strategy

At the beginning of the process, we review various options for selling your property. This will include an instant cash offer value, AS-IS market value, or an enhanced market value. Once you decide on the option that works best for you, we create a plan and a timeline of events. During this phase, we will get estimates on the work that’s needed to give you the best return on your investment and create a marketing strategy that is custom-tailored for your home.

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STEP TWO

Enhance

Maximizing Your Sales Price

We specialize in increasing your home’s sales price through low-cost upgrades to your home that have a big impact. Each home is unique and we know exactly what buyers are looking for. Cost-efficient updates tend to have the biggest impact on your ROI.

Benedict

Danvers

Foxwood

Leilani

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STEP THREE

Staging

From Lived-In To Listed

Staging involves preparing a space, like a home for sale, to look its best. It focuses on decluttering, cleaning, and arranging furniture to create a wide appeal to potential buyers. By highlighting the space’s strengths and functionality, staging can help sell a property faster and for a better price.

El Paso

Philips

Hart

Leilani

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STEP FOUR

Pre-Launch Marketing

Elevate Your Listing

Once the preparation phase is complete, we go into design mode and bring in our staging team to make your home look stunning. Once the staging is complete, we will bring in our professional photographers to take captivating photos of your home, make twilight edits for featured images, 3D tours, custom website, custom print collateral, and every piece of media content that we need to market your home through our multi-channel approach.

Most agents will tell you that the marketing takes place once the property is “live” on the MLS. HomeReady Team has a proprietary system and database that will allow us to target your potential buyers before going on the market. This gives our clients a unique advantage of creating buzz early on, resulting in more activity and increased demand when the property goes live.

Marketing Systems

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STEP FIVE

Marketing Blitz

Fully Integrated

We have a fully integrated marketing process for every home that we 
list and sell through systematic implementation. We combine proven traditional marketing strategies, strategic hyper-local ads, enhanced partnerships with the leading real estate portal, redirect marketing, social media, and video marketing.

Our exposure in the local market is unparalleled. We sold over 70 homes in 2023 and will sell well over 100 homes in 2024. Our agents will go on over 1,000 appointments in 2024 and we have a strong database of active and passive buyers. 

Strategic Implementation

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STEP SIX

Negotiation

Don’t Settle for Less

Negotiation strategies are more relevant and complex than ever in this dynamic real estate market. This is where preparation and experience meet success. Ultimately, most of our clients end up with the advantage since our sales process generates more offers which provides sellers with an unfair advantage. Combined with our negotiation skills, you will end up with a great outcome.

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STEP SIX (CONT.)

Closing Process

Contract To Close

The contract period is where all things are tested and where the successful outcome is determined. This is best achieved through systems, compliance, monitoring, and transaction management oversight.

The main components during this process consist of contract management, timelines and disclosures, contingency periods, and phased negotiation. Through the entire process, you’ll have access to our client dashboard which will keep you in the the loop each step of the way.

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Pricing

Strategic Positioning

Pricing is directly influenced by global events, national economics, and most importantly, local market conditions. Local market dynamics dramatically influence the price and positioning of a property because real estate tends to work in micro-markets.

Hear From Our Happy Clients

Testimonials

Don’t just take our word for it – hear directly from our clients who have experienced it all firsthand.

"When my wife and I were considering listing our house for sale, we considered many agents, but we decided on Philip because of his genuine, sincere and professional nature - Philip became the best advocate for us as sellers! It was unbelievable that he sold our house within two weeks at an above list sale price in a very tough sellers' market! The entire escrow process was so smooth as he kept our anxiety levels at a minimum. Since it was a long time since we sold a house, he explained everything we needed to know in understandable terms. Philip was always available for us when we had questions. He worked endless hours and went out of his way to ensure that all of our needs were met! And as we became buyers, it was even a tougher market since we were looking during the Christmas holiday when the inventory was very low. Whenever there was a house we were interested in, Philip always made sure to contact the listing agent so that we could have a private showing. We would ask Philip his opinion on each house we saw, and he said, either positive or negative, we took to heart because we trusted his experience. After a few showings, Phil knew exactly what we were looking for in a new home. One day, Phil called me and said a house was coming on the market, and he said it had everything we wanted. On the very day it listed, we went to the house, checked it out and submitted an offer the next day. Two days later, we received a call from Phil that our offer had been accepted! He said that there were two competing offers, but he definitely impressed on the seller that we as buyers would result in the easiest transaction! On the other side of the escrow process, Philip was an invaluable asset to help us get the best value in many areas including the building inspection, credits, and insurance. Since the closure of escrow, Philip has been instrumental with our journey in renovating our new home! We seek his advice because of his vast knowledge of design and material - not only for our current status, but also for future resale purposes. We are happy to say that Philip has become a great friend throughout this process, and we recommend him highly, without reservation!"
"When my wife and I were considering listing our house for sale, we considered many agents, but we decided on Philip because of his genuine, sincere and professional nature - Philip became the best advocate for us as sellers! It was unbelievable that he sold our house within two weeks at an above list sale price in a very tough sellers' market! The entire escrow process was so smooth as he kept our anxiety levels at a minimum. Since it was a long time since we sold a house, he explained everything we needed to know in understandable terms. Philip was always available for us when we had questions. He worked endless hours and went out of his way to ensure that all of our needs were met! And as we became buyers, it was even a tougher market since we were looking during the Christmas holiday when the inventory was very low. Whenever there was a house we were interested in, Philip always made sure to contact the listing agent so that we could have a private showing. We would ask Philip his opinion on each house we saw, and he said, either positive or negative, we took to heart because we trusted his experience. After a few showings, Phil knew exactly what we were looking for in a new home. One day, Phil called me and said a house was coming on the market, and he said it had everything we wanted. On the very day it listed, we went to the house, checked it out and submitted an offer the next day. Two days later, we received a call from Phil that our offer had been accepted! He said that there were two competing offers, but he definitely impressed on the seller that we as buyers would result in the easiest transaction! On the other side of the escrow process, Philip was an invaluable asset to help us get the best value in many areas including the building inspection, credits, and insurance. Since the closure of escrow, Philip has been instrumental with our journey in renovating our new home! We seek his advice because of his vast knowledge of design and material - not only for our current status, but also for future resale purposes. We are happy to say that Philip has become a great friend throughout this process, and we recommend him highly, without reservation!"
Calvin & Peggy L.
"If I could give more stars than 5, I would! Philip Kang is an experienced professional with fantastic customer service skills, and I am so thankful we were referred to him for the sale of my parents' Fullerton condo. Philip knows the area and the market well, and was so helpful in guiding us through the process. He made what I dreaded was going to be a struggle (assisting in the sale of my aging parents' home from afar) quick and painless. I truly appreciate how responsive Philip was to my texts, emails and phone calls - I always felt completely attended to, in every aspect. He even booked a moving company for us last-minute when I realized my plan to self-move with a UHaul was unwise for so many reasons. He definitely went above and beyond with the service provided. I would 110% recommend Philip Kang and Associates to a friend!"
"If I could give more stars than 5, I would! Philip Kang is an experienced professional with fantastic customer service skills, and I am so thankful we were referred to him for the sale of my parents' Fullerton condo. Philip knows the area and the market well, and was so helpful in guiding us through the process. He made what I dreaded was going to be a struggle (assisting in the sale of my aging parents' home from afar) quick and painless. I truly appreciate how responsive Philip was to my texts, emails and phone calls - I always felt completely attended to, in every aspect. He even booked a moving company for us last-minute when I realized my plan to self-move with a UHaul was unwise for so many reasons. He definitely went above and beyond with the service provided. I would 110% recommend Philip Kang and Associates to a friend!"
Eriko M.
"Philip Kang is a consummate professional. We moved overseas several years ago and our situation was quite unique. At the beginning, he helped lease and manage our property — helping take care of tenants and providing the necessary services to keep our property maintained. After we decided to sell the home, Philip showed us what it truly means to “take care” of your customers. Throughout the whole sales process, he was able to represent us and close without once requiring us to fly back. All applications and paperwork was done virtually, and Philip took care of each step without missing one deadline. Regardless of the different time zones, he was always available, and we were constantly amazed with his services. He truly accommodated to our situation. Philip, you’re one of a kind and anyone would be lucky to have you represent them!"
"Philip Kang is a consummate professional. We moved overseas several years ago and our situation was quite unique. At the beginning, he helped lease and manage our property — helping take care of tenants and providing the necessary services to keep our property maintained. After we decided to sell the home, Philip showed us what it truly means to “take care” of your customers. Throughout the whole sales process, he was able to represent us and close without once requiring us to fly back. All applications and paperwork was done virtually, and Philip took care of each step without missing one deadline. Regardless of the different time zones, he was always available, and we were constantly amazed with his services. He truly accommodated to our situation. Philip, you’re one of a kind and anyone would be lucky to have you represent them!"
KC C.
"Philip and his team (shout out to Amy and Haley!) helped me sell my home quickly and for way over asking price. If you want someone that knows how to sell, contact Philip and his team."
"Philip and his team (shout out to Amy and Haley!) helped me sell my home quickly and for way over asking price. If you want someone that knows how to sell, contact Philip and his team."
Mahnee P.
"We've hired Agent Amy Lee to sell our first home and also to buy our second home. Sale process was quick and easy as Amy found 14 bidders on our home and worked through negotiations for both pricing and contingencies to help sell at price well above our asking price and to close quickly! Immediately after, Amy helped find several options for us to choose from and provided great consultations through the entire process until we moved into our new home."
"We've hired Agent Amy Lee to sell our first home and also to buy our second home. Sale process was quick and easy as Amy found 14 bidders on our home and worked through negotiations for both pricing and contingencies to help sell at price well above our asking price and to close quickly! Immediately after, Amy helped find several options for us to choose from and provided great consultations through the entire process until we moved into our new home."
Peter S.
"Worked with Amy Lee, and she was extremely knowledgeable about the area and market. She was very professional and easy to communicate with. She made herself available at all times and guided us through the home buying process!with a smile at all times. Highly recommend!"
"Worked with Amy Lee, and she was extremely knowledgeable about the area and market. She was very professional and easy to communicate with. She made herself available at all times and guided us through the home buying process!with a smile at all times. Highly recommend!"
Susanna H.
"Since I joined the Home Ready Team and Real Brokerage, my production has doubled from last year. The coaching and accountability and system is what allowed this to happen. I’m so glad I made this move given where we are in the market. The market is changing and Real brokerage and my coach helped me see that. They helped me pivot so I could still be in charge of my business."
"Since I joined the Home Ready Team and Real Brokerage, my production has doubled from last year. The coaching and accountability and system is what allowed this to happen. I’m so glad I made this move given where we are in the market. The market is changing and Real brokerage and my coach helped me see that. They helped me pivot so I could still be in charge of my business."
Caroline L.
"Place of care and growth for real estate professionals who believe that success is their duty and responsibility."
"Place of care and growth for real estate professionals who believe that success is their duty and responsibility."
Sam L.
"We are extremely grateful that we had Phillip in our corner throughout our whole home buying process. His knowledge and experience is truly invaluable. Phillip even took it upon himself to help find us contractors in the area to do renovations and repairs for several items. Purchasing our house was an absolute rollercoaster, but Phillip remained trustworthy and insightful in the process. Despite all the housing market craziness in southern California, he made it as smooth as possible. I would 110% recommend Phillip and the HomeReady team, whether it's for selling or buying."
"We are extremely grateful that we had Phillip in our corner throughout our whole home buying process. His knowledge and experience is truly invaluable. Phillip even took it upon himself to help find us contractors in the area to do renovations and repairs for several items. Purchasing our house was an absolute rollercoaster, but Phillip remained trustworthy and insightful in the process. Despite all the housing market craziness in southern California, he made it as smooth as possible. I would 110% recommend Phillip and the HomeReady team, whether it's for selling or buying."
Colin L.
"Hurray to the Homeready Team! We had Amy help us in selling our first home and buying our second home! Selling and buying a home was not as overwhelming as we thought it would be because Amy went above and beyond! She would always check up on us and was always engaged with a positive outlook! Not only does she embody concise and updated knowledge on the economic climate of real estate but also provides a clear stream of communication, efficiency, and prompt delivery. During our transition, she provided a solid schedule of events on what to expect while we sell, and when to purchase. We were able to sell and move to our second house without a hitch! The timing was impeccable! We were taken care of from start to finish~Cheers to the Homeready Team and specifically to Amy!"
"Hurray to the Homeready Team! We had Amy help us in selling our first home and buying our second home! Selling and buying a home was not as overwhelming as we thought it would be because Amy went above and beyond! She would always check up on us and was always engaged with a positive outlook! Not only does she embody concise and updated knowledge on the economic climate of real estate but also provides a clear stream of communication, efficiency, and prompt delivery. During our transition, she provided a solid schedule of events on what to expect while we sell, and when to purchase. We were able to sell and move to our second house without a hitch! The timing was impeccable! We were taken care of from start to finish~Cheers to the Homeready Team and specifically to Amy!"
Hanna L.
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Let’s Stay Connected

PHILIP KANG | CA DRE# 01862860

714-735-0570

[email protected]

homereadyteam.com

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